Privacy Policy
Effective Date: 10/1/2025
RVA PMR, PLLC (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, and protect information when you visit our website rvapmr.com, contact us online, or engage with our medical practice.
1. Information We Collect
We may collect the following types of information when you visit our website or contact us:
Personal Information
- Name, phone number, email address, and other contact details you voluntarily provide (e.g., through contact forms or appointment requests).
- Information submitted through our website’s contact or patient inquiry forms.
Health Information
If you choose to share information related to your health or medical condition through our contact forms or email, that information may be considered Protected Health Information (PHI) and is subject to HIPAA privacy protections.
Non-Personal Information
We may collect non-identifiable data automatically, such as:
- Browser type and version
- Device type and operating system
- Pages visited and time spent on our site
- IP address and approximate location
- Cookies and analytics data
This data helps us understand how visitors use our site and improve user experience.
2. How We Use Your Information
We use the information collected for the following purposes:
- To respond to inquiries, schedule appointments, and provide requested services
- To improve our website’s functionality, performance, and security
- To comply with legal and regulatory requirements
- To communicate important updates, such as changes to our policies or services
We will never sell or rent your personal information to third parties.
3. HIPAA Compliance
As a medical practice, RVA PMR complies with the Health Insurance Portability and Accountability Act (HIPAA). Any PHI collected or transmitted through our website or during patient interactions is handled in accordance with federal and state privacy regulations.
If you are a patient, you will receive or may request a separate Notice of Privacy Practices that explains how we handle PHI in the course of medical treatment and operations.
4. Data Sharing and Disclosure
We may share information only in the following limited circumstances:
- With service providers who assist us in operating our website or scheduling systems (and who are contractually obligated to protect your data)
- As required by law, court order, or government regulation
- To protect our rights, property, or safety, or that of others
We do not share PHI for marketing purposes without explicit written consent.
5. Cookies and Tracking Technologies
Our website may use cookies or similar technologies to:
- Remember user preferences
- Track website traffic and analytics
- Enhance website functionality
You can adjust your browser settings to decline cookies, but this may affect certain site features.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, disclosure, or misuse. However, no online transmission is 100% secure, and we cannot guarantee absolute security.
7. Links to Other Websites
Our website may contain links to third-party sites (e.g., hospital partners or patient portals). RVA PMR is not responsible for the privacy practices or content of these external websites. We encourage you to review their privacy policies before providing personal information.
8. Your Rights
You have the right to:
- Access or correct personal information you have provided
- Request that we delete your information where applicable
- Opt out of non-essential communications
To exercise these rights, contact us at privacy@rvapmr.com.
9. Children’s Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect information from children. If we learn that we have received personal data from a child without parental consent, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a new “Effective Date.” We encourage you to review this page regularly.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact:
RVA PMR, PLLC
Website: https://rvapmr.com
Email: contactus@rvapmr.com